Category & Consumer Insight Manager, International Markets, Twinings
Category & Consumer Insight Manager, International Markets, Twinings
Stockholm, Sweden
Do you have solid experience in consumer and category insights within fast-moving consumer goods? Would you like to work with one of the world’s most iconic brands in an entrepreneurial environment with the strength of a global organization behind you?
Twinings is now looking for a Category & Consumer Insight Manager to join our Nordic team.
Please email us your application and attach your CV by clicking the Apply button below.
Twinings has been at the forefront of tea innovation for more than 300 years. With a presence in over 100 countries, we have a strong tradition and a global footprint. We have been established in the Nordics for over 40 years, where we are working with distribution partners. The Nordic countries have been identified as a region with significant growth opportunities for Twinings’ future investments, driven by consumer trends and market position. As part of this growth journey, Twinings has since 2022 established a local Nordic office in Stockholm where we are now taking the next step in strengthening the team.
We are looking for a Category & Consumer Insight Manager who will report to our Head of Nordics and be one of six people based at the Stockholm office. You will play a crucial role in analyzing data, generating insights and providing support for strategic decisions, shaping the direction of the Nordic business. You will work closely with the commercial and marketing team as well as the Nordic distributors. You will lead the analysis of ongoing sales performance data and be a part of setting up structures around performance, research and insights for Nordics as well as other international markets, collaborating closely with the central marketing team in the UK.
About the role
As Category & Consumer Insight Manager you will be a central link between consumer, shopper and the business. By sourcing and analyzing data and research, you will create insight-driven recommendations that strengthen the brand and drive category growth. You will act as a business partner to the local and central sales and marketing teams as well as distributors to develop and grow the Twinings brand and business performance. You will be the strong voice of the consumer in the organization, inspiring a true “consumer-first” mindset.
Some of your main responsibilities will be to:
Maximize insights from consumer, retail and shopper data, including Nielsen analyses, brand health tracking, market mix modeling, consumer panel data and shopper research.
Contribute with category leadership and insight-based recommendations and evaluations to drive in-store growth.
Ensure that communication activities are tested, optimized and based on consumer insights.
Lead and develop research programs to generate deep consumer and category insights.
Be responsible for requirements and development of our collaborations and agreements with insights- and market research agencies.
About you
We are looking for an experienced Insight Manager with strong expertise in category strategy and consumer insights who can combine analytical sharpness with excellent communication and storytelling skills.
We believe you have:
Bachelor's degree, MBA or relevant professional certification
10+ years of experience in consumer- and category insights, preferably within FMCG Food & Beverage industry.
Strong analytical skills with attention to detail and the ability to see connections and work with complex datasets and Excel to generate deep insights from a wide variety of sources.
Solid experience with Nielsen data and various research and analysis methods as well as agency collaborations.
Excellent communication and interpersonal abilities, with the capability to influence and collaborate across departments
An entrepreneurial and creative mindset with a positive, solution-focused attitude and collaborative working style.
Experience from international work in matrix organizations.
Fluency in English and a Nordic language, spoken and written.
About Twinings
Twinings has become one of the world’s most loved tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We are passionate about tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century. Twinings is a part of Associated British Foods, a global and diversified international food, ingredients and retail group with sales of £20.9 bn, 138 000 employees and operations in 56 countries across Europe, Africa, the Americas, Asia and Australia.
Please email us your application and attach your CV by clicking on the apply button below.
Location:
Stockholm, Sweden
Ref. nr:
A041010
Application deadline:
Send us your application as soon as possible as we are continuously interviewing candidates in this assignment.
