Commercial Director Sweden, HL Display

This is an exciting opportunity to take on a key role in a growing international company. You will work with an experienced team and report to the Area Director Northern Europe. If you are an inspirational leader with strong commercial background and demonstrated ability to drive business growth, we encourage you to apply.

Please email us your application and attach your CV by clicking on the apply button below.

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Job description
As Commercial Director – Sweden, you will have full Profit & Loss responsibility and a budget of +200 MSEK for 2025. You will lead the Swedish sales team, strengthen strategic partnerships, and position HL Display as the leading provider of in-store communication and merchandising solutions. Your leadership will be key in integrating newly acquired businesses and navigating a competitive market landscape.

Key responsibilities include:

Strategic Planning & Vision: Develop and implement a strategic plan for Sweden’s commercial operations and sales processes in collaboration with the Area Director
Commercial Targets: Deliver key financial targets, including Net Sales, Operating Profit, DSI, and DSO, as set by the Area Director and Group Commercial Director
Business Planning & Forecasting: Lead business planning, forecasting, and priority setting in Sweden to drive profitability and sustainable growth
Leadership & Culture: Provide strong and inspirational leadership, fostering a high-performance sales team through coaching, development, and continuous improvement
Strategic Partnerships: Build and maintain strong partnerships with key customers and stakeholders in the retail industry
Stakeholder Management: Collaborate closely with internal stakeholders across all functions—including Supply Chain, Product Development, and other key areas—to ensure seamless operations and support

Who are you?
To succeed in this role, you are an inspiring, sales-driven leader with previous P&L responsibility. You have a strong grasp of the Swedish retail market, exceptional leadership and communication skills, and a sharp commercial mindset. The ideal candidate is strategic, yet hands-on, results-oriented, and adept at driving growth, leading transformation, and fostering a high-performance culture in a dynamic market. He or she has the ability to seamlessly shift between execution, tactical decision-making, and strategic planning, ensuring both immediate impact and long-term success.

Requirements

Demonstrated success in a senior commercial role, preferably within the retail or merchandising solutions industry
Experience in leading sales teams, managing P&L, and driving strategic growth
Experience from having developed and implemented strategic plans, set priorities, and achieved commercial targets
Experience in change management and team integration (post-acquisition)
Excellent Swedish and English, written and spoken

Personal characteristics

Deeply customer-oriented, with a passion for building long-term relationships and delivering value-driven solutions
Strong commercial mindset with a clear sales focus
Forward-thinking leader who takes initiative and identifies opportunities
Strong verbal and written communication skills, with the ability to influence and engage stakeholders at all levels
Comfortable navigating challenging market conditions, driving change, and making data-driven decisions

About HL Display (www.hl-display.com)
HL Display is a global leader in in-store communication and merchandising solutions, dedicated to helping retailers and brands create engaging and profitable in-store experiences. With installations in over 330,000 stores worldwide and a strong Nordic market presence, we are now looking for a strategic and results-driven Commercial Director – Sweden to lead our sales operation and drive future growth.

For more information on the management team and HL Display, please visit HL Display

Please email us your application and attach your CV by clicking on the apply button below.

Apply