Commercial Director for Foodservice for NEA & DACH, OSCAR
Commercial Director
for Foodservice
NEA & DACH,
OSCAR
Rønnede, Denmark
OSCAR A/S, part of Solina Group, is in a strong position with a well-established brand, high-quality product portfolio, and growing presence across the Nordic and DACH regions. At the same time, continued growth and increasing market complexity place new demands on structure, commercial execution, and the ability to align multiple markets around a shared direction.
We are now looking for a Commercial Director for Foodservice NEA & DACH who can take full ownership of the regional commercial agenda and lead the organization into its next phase of profitable growth. The mandate is to translate strategy into execution and build a high-performing commercial setup across markets.
Please email us your application and attach your CV by clicking on the apply button below.
As Commercial Director, you hold full P&L responsibility for Solina Professional Foodservice across the Nordics and DACH region. You are responsible for defining and executing the commercial strategy, driving revenue growth, strengthening margins, and expanding market share across both branded, customized and private label offerings.
You will lead an organization of approximately 40 employees across Nordic & DACH, including six direct reports. In this role, you will have direct responsibility for six senior leaders across sales, marketing, and supply chain. The position is based in Rønnede, Denmark, and requires close collaboration with a broad range of internal and external stakeholders.
Operating in a cross-border and matrix organization, a key part of the role is to create alignment, clarity, and strong execution across markets, functions, and teams.
The role also involves being a key member of the Nordic leadership team and contributing to the broader Solina strategy and development.
Your key responsibilities include:
Define and execute the commercial strategy across NEA and DACH, ensuring delivery of revenue, margin, and growth targets
Lead and develop the regional sales and marketing organization, building a high-performance culture
Drive pricing discipline, portfolio strategy, and commercial excellence across markets
Ensure strong collaboration across functions including Marketing, Finance, Operations, and Supply Chain
Build and maintain strong relationships with key customers and stakeholders across the region
Own and manage the trade spend budget and commercial planning processes
Drive continuous improvement in ways of working, structure, and commercial capabilities
Lead, coach, and develop senior leaders and their teams across multiple geographies
The role going forward:
The organization is entering a phase where several priorities are central:
Accelerate profitable growth across both premium and mainstream foodservice segments
Strengthen commercial execution and pricing discipline across markets
Further develop a scalable and high-performing cross-border sales organization
Balance branded growth with private label and customized solutions
Enhance collaboration across countries, functions, and leadership teams
Build stronger commercial capabilities and leadership depth across the organization
Ensure alignment with Solina Group’s overall strategy and governance principles
Who are you?
You are a confident, commercially driven, and structured leader who thrives in a role requiring both strategic direction and hands-on execution.
You have experience leading complex, multi-market organizations and are comfortable navigating ambiguity while making clear decisions. You combine strong commercial acumen with the ability to translate strategy into tangible results.
As a leader, you create clarity, alignment, and accountability. You build trust through transparent communication and are able to bring together diverse perspectives while maintaining momentum and focus.
You are used to working closely with senior stakeholders and leadership teams, and you operate effectively in an international and matrix environment.
We are looking for someone who has:
Proven experience leading commercial organizations with full P&L responsibility
Strong background in sales and marketing within a B2B or foodservice-related environment
Experience managing cross-border teams and complex stakeholder landscapes
Solid financial understanding, including budgeting and margin management
A track record of delivering growth and executing commercial strategies
Strong leadership capabilities, including coaching and developing teams
Excellent communication skills in English and at least one Nordic language
It is considered an advantage if you have:
Experience within the food industry, foodservice, or ingredients sector
Experience driving transformation, commercial excellence, or organizational development
Experience working in an international matrix organization
Experience leading through other senior leaders
About OSCAR A/S / Solina Group
OSCAR A/S produces high-quality bouillons, sauces, soups, and culinary solutions for professional kitchens, combining strong culinary craftsmanship with modern production and close collaboration with chefs.
As part of Solina Group, a leading European provider of ingredient solutions with more than 5,000 employees and €1.6bn in revenue, OSCAR operates within a strong international platform focused on innovation, customer-centricity, and sustainable growth.
Application
In this recruitment, OSCAR A/S is partnering with Alumni Global.
For questions regarding the role, please contact:
Julie Vendelbo, Recruitment Specialist, julie.vendelbo@alumniglobal.com
Please email us your application and attach your CV by clicking on the apply button below.
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Location:
Rønnede, Denmark
Ref nr:
A041242
Application deadline:
Send us your application as soon as possible as we are continuously interviewing candidates in this assignment.