Le Creuset - supporting the digital positioning and brand representation
Le Creuset – supporting in building global brand influence
Le Creuset is a privately owned, vertically integrated, premium lifestyle brand within the homewares category.
Founded in 1925 in Fresnoy Le Grand, France, Le Creuset enamelled cast iron has been continuously manufactured at the site of our original foundry.
The brand is recognized for producing the finest quality enamelled cast iron cookware in the world with our Signature Dutch Oven as the gold standard.
Today Le Creuset offers a broad range of premium products in multiple materials, with subsidiaries in over 40 countries
From a small offering in 1988, Le Creuset now offers enameled cast iron cookware in 250+ forms.
Our color authority is reinforced by an ever-expanding portfolio of 40+ colors.
In the 1990s stoneware ceramic products were introduced and now account for 20%+ of our annual revenue.
The complete portfolio consists of enameled cast iron, ceramic bakeware/serveware/dinnerware/gifts, stainless steel/enamel-on-steel cookware, non-stick cookware & bakeware, knives, wine& kitchen accessories, tools & gadgets.
Solution
Its mission is to inspire and empower people everywhere to make joy through cooking simply by producing the world’s finest premium cookware for all those who are passionate about food.
As part of Le Creuset’s continued drive to evolve, Alumni Harvey Nash were engaged to find a new Vice President of Marketing for the business in the United States. The role would cover all of the business in the Americas and would also have significant influence on the brand globally. A key area of focus would be to improve the digital positioning and representation of the brand in this key market for Le Creuset.
Results
“The search and subsequent appointment was a great success from start to finish. Malcolm Devine, and the team at Alumni Harvey Nash, clearly understand our business and set about finding a fantastic appointment for us, who has enhanced our leadership team in the US and our overall marketing capability globally.”
On receiving the brief, Alumni Harvey Nash conducted an extensive mapping of the North American market, identifying the best talent in brands which had successfully integrated their traditional and digital marketing strategies in omni-channel settings. Following a thorough process, including multiple face-to-face interviews and reporting, the successful candidate was found in New York City and his relocation to the businesses US Headquarters in Charleston, South Carolina was carefully managed by Alumni Harvey Nash. Since joining the business, the impact of the appointment has been significant, leading a number of transformations and successfully launching the brands cross-over limited edition licensed products with Disney and Star Wars.
For more information and a confidential discussion about how Alumni can help your organisation please reach out to one of our Consultants.
